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You Need to Know How It Has Been Grown even if It Is just a Radish

Posted On:2012-04-21

summary:

A Japanese social enterprise has joined hands with a Chinese NGO to promote the “Earth model” by growing safe vegetable in rural regions of China.

A radish, a cabbage… How the consumers would feel if they know all those details such as who has grown those vegetable, and how and where? The large Japanese social enterprise “The Association to Preserve the Earth” is going to build organic farms in rural regions in western China to introduce the advance experiences of Japan, in cooperation withFuping Development Institute, the renowned NGO in China. Mr. Fujita, the principal from the Association to Preserve the Earth introduced his “environmental business secrets” in Beijing last week.

“We will let the consumers know who has grown it and how it has been grown, even if it is just a radish.” Fujita has now brought his business philosophy to China and he has approached Fuping Development Institute, who is also committed to the sustainable rural development, to jointly promote the “Earth model” in rural China.

 (The Beijing Times) – by: Zhang Le

On October 2, 2011

The link: http://www.chinanews.com/cj/2011/10-02/3367554.shtml

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